Saturday, October 20, 2007

Surprise! I wrote something.

As many of you know, I lost the use of my fingers several months ago and have therefore been unable to tend to my loving web log. Thank you for your well-wishes and what-have-yous; they have touched me deeply. I'm not one to complain, so if you weren't aware of this life-changing tragedy, don't beat yourself up about it. Just know that those snide little remarks you made about my lack of blogging the last few months have been wiped off the slate. I forgive you. Actually, I really appreciate you saying something about the blog (lack of) because it shows me that you care, and that you still check the blog. I sincerely thank both of you.

Lately, I've been scanning the SkyMall catalog and have been enjoying the Marketing Captions that accompany the 'must-have items' that can be found nowhere else, save in the SkyMall Catalog. I don't have my MBA or my PhD or my BLT, but Im pretty sure the CEO's of SkyMall are banking on the scientific likelihood that "People lose logic and the ability to reason at 30,000 ft above sea level."* Thus, no need to work hard (or at all) at marketing. Examples of this are abundant within the pages of the catalog; for example: "Everyone loves the Claw Machine!", is a caption hovering over a picture of one of those machines with the poor derelict stuffed animals and crappy wristwatches piled helplessly under the ominous silver claw that secretly suffers from arthritis and can't grasp anything unless it eats at least six dollars worth of quarters. Well, at 30,000 ft above sea level when I'm praying for some ginger cookies and a splash of Sprite over a gigantic cumbersome piece of ice with a hole in the middle of it, you are darn-tootin' that I'm thinking, "Yes! Everybody DOES love those crazy funny whimsical machines! I love them! I need one in my own home as soon as possible!" Thank God cell phone use is NOT allowed during the flight.

That's enough food for thought...for now. I plan to continue my exploration of SkyMall marketing phenomena (as long as my fingers hold up) via my beloved web log. Your comments are welcome, and if you want to play with my claw machine, come on over! Bring some quarters.



*footnote: This might actually be a scientific fact, so maybe don't scoff so loudly.